Digital Marketing Blog for Every Business Growth

Effective SEO strategy for a new website

An effective SEO strategy for a new website involves several key components. The goal is to ensure that the website is optimized for search engines, making it easier for target audiences to find it online. The guide covers key aspects of SEO, including keyword research, on-page optimization, link building, and tracking and analysis, among others. By following the steps outlined in this guide, you can set your new website up for success in terms of search engine visibility and ranking.

Why is SEO valuable for new websites?

SEO is valuable for new websites because it helps improve the visibility and discoverability of the website on search engines. Search engines are one of the primary sources of traffic for most websites, and optimizing your website for search engines can help you reach a wider audience, generate more leads and conversions, and establish your brand online. By implementing best practices for SEO, you can improve your website’s ranking for relevant keywords and phrases, making it more likely for potential customers to find your site when searching for products or services in your niche.

Additionally, a strong SEO strategy can also help you build credibility and authority in your industry, which can help you stand out from the competition and attract more customers over time. Overall, SEO is an essential component of any comprehensive digital marketing strategy, and it is especially important for new websites looking to establish their online presence and reach their business goals.

Why you should select the right domain name for your business

Choosing the right domain name for your business is essential as it can have a lasting impact on your online presence. Your domain name is often the first interaction people have with your brand, and it can influence how they perceive your business. A domain name that is memorable, easy to spell, and relevant to your business can help build a strong brand identity and improve brand recognition. In addition, a domain name that includes keywords relevant to your business can improve your website’s search engine ranking and make it easier for potential customers to find your site.

A domain name that is professional, credible, and easy to remember can also improve the user experience for your visitors and increase trust in your brand. In conclusion, selecting the right domain name is an important step in establishing your online presence, and it is important to carefully consider your options to choose a domain name that aligns with your business goals and represents your brand effectively.

Select the best hosting service provider

Choosing a high-speed hosting provider is crucial for the success of your website. A fast-loading website not only provides a better user experience, but it can also positively impact your search engine optimization (SEO) by improving your website’s speed, which is a ranking factor in search engine algorithms. A high-speed hosting provider can also ensure your website is optimized for mobile devices, which is essential in today’s mobile-first world. In addition, a high-speed hosting provider can offer improved security features to protect your website from potential threats, which can also help to enhance your SEO. Overall, investing in a high-speed hosting provider can have a significant impact on the performance, security, and visibility of your website, making it a wise choice for any website owner.

Create A Solid SEO Plan

Starting a new website can be an exciting and challenging task. In order to ensure that your new website gets the visibility and traffic it deserves, it’s important to have a solid SEO strategy in place. With the right approach, you can help your website rank well in search engines, attract more visitors, and increase conversions. Here are some tips on how to prepare your SEO strategy:

Research Keywords: Before you start building your website, take the time to research keywords that are relevant to your niche. This will help you understand what your target audience is searching for and what keywords they are using to find it. Use tools such as Google’s Keyword Planner to research keywords and identify opportunities for optimization.
Optimize Your Content: Content is the foundation of your website and a crucial component of your SEO strategy. Make sure that your content is well-written, relevant, and optimized for search engines. Use keywords in your content, but don’t overuse them. Search engines penalize websites that engage in keyword stuffing, so make sure to keep your content natural and engaging for your audience.
Use Meta Descriptions: Meta descriptions are brief summaries of your website’s content that appear in search engine results. They are an important part of your SEO strategy because they can help to attract visitors to your website. Make sure that your meta descriptions are clear, concise, and contain relevant keywords.
Make Your Website Mobile-Friendly: With the increasing use of mobile devices to access the internet, it’s more important than ever to make sure that your website is mobile-friendly. A mobile-friendly website not only provides a better user experience, but it can also help improve your search engine rankings.
Build Quality Backlinks: Backlinks are links from other websites that point to your website. They are an important factor in search engine rankings because they demonstrate the quality and relevance of your website to search engines. Make sure to build quality backlinks from relevant, trustworthy websites.
Track Your Progress: Finally, it’s important to track your progress and monitor your website’s performance. Use tools such as Google Analytics to track your website’s traffic and search engine rankings. Regularly review your performance and make adjustments to your SEO strategy as needed.

By following these tips, you can help ensure that your new website has a strong foundation for SEO success. Remember that SEO is a long-term process and requires consistent effort, but with the right approach, you can achieve great results.

The Ultimate Guide to Real Estate SEO!

Construction industry is one of the oldest industries in the history of civilizations, whereas information technology is among the newest. Despite the time gap in the genesis of both the industries, most of the basics have remained the same.

Building a solid foundation is essential for a successful construction company. Your website Development can be just as important as the locations of the construction that your company works on. In these digital day, every contractor, Real estate company and agent etc. needs to have a professional website. Word of mouth has always been the best technique, but today individual users search and discover construction companies online. When a website serves as the cornerstone of your online presence, it’s important to keep enhancing it with effective SEO techniques for your website. SEO for Real estate company helps people find the kinds of services you offer in your area.

What is SEO

SEO (Search Engine Optimisation) is a process to improve visibility and high rank on search engine results pages when people search for products or services related to your business and to get website traffic through multiple strategies. You can improve your visibility through various methods that many SEO firms and Experts can assist you with. SEO mainly concentrates on organic or natural results. The success of any SEO strategy varies based on the website audience, competition and niche.

For websites, whether that’s a small or large, On-site optimisations and off-site optimisations are important for SEO. There are a few more things you should look into, like Technical issues, experience, and organized SEO factors. While SEO is not the only element of a marketing campaign, it is an important part of every effective digital marketing strategy.

Is SEO for Real Estate Companies Necessary?

How does SEO related to bricks and hammers? When you analysis your real estate website, you will find that they are related to each other. Construction company need specific tools to build buildings and to strong the structures. When its come to build a website you should think about SEO, user experience, keywords and keywords placement in content, these specific things works as tools for successful online websites.

Real estate industry is really not typically associated with SEO, it’s more essential than ever. We understand word of mouth is not fully vanished yet, word of mouth helps in awareness or branding. But presently digital conveniences, Digital Campaign or advertisement, reviews and organic search engine results helps construction companies to be more trustworthy, increasing sales and lead generation.

How Can Real Estate Companies Benefit from SEO?

Because if you rank well in Search engines, you will get more customers, leads and sales. You can learn by utilizing and implementing SEO for your real estate company to get success online. There are some techniques where you can get benefits from SEO.

Increase Local Presence

Listing or adding your business name in different SEO resources and services can help to increase your local SEO for your construction company. Google map play an Important role for local SEO in search engines result pages. Customers can find the nearby location and contact details of construction projects name.

Listing business details into different local directory and citation your business name, address, and phone number. Engage on social media platforms and create posts to Google My Business.

Optimize for Google My Business
Business listing in local directories
Local SEO Audit and Optimisation
Collect plenty of good customer reviews
Use local keywords in website
Participate in your local community

Schema for Real estate listings

Schema, or structured data, is an online language of sorts, that helps search engines to understand the contents of your webpages. SEOs who work in the real estate industry have an advantage over others: there are specific schema types hosted on schema.org that are relevant only to the real estate industry. For example, this search listing, which ranks for the keyword 2BHK Flat in Kolkata, features the FAQ schema.

The SingleFamilyResidence schema offers information about a single-family property.

One simple, invaluable way to win search visibility and win the sale is with the schema markup.

Site structure, navigation and layout

There are few things user think before landing to your website, like what the website about? Is it the right website to find my answers or services they re looking for? Or can user navigate the page or website properly? So design is Important whereas structure are more important for a website.

We know our business and our website. Sometimes we expect users to know where to get the information about the property of our website, User-testing or implementing a heat-mapping tool can help you understand how users interact with your site’s content and layout.

Attract the Right Intent

While expanding your reach in finding new customers, attracting qualified leads is also a great benefit from Real estate SEO. One beneficial way of doing this is by adding the right SEO keywords. By adding optimised and user focused keywords, your company can attract quality leads that are more aligned with your company standards.

While increasing your visibility for customers and clients, A major advantage of real estate SEO is generating qualified leads for your business. Including the appropriate keywords is one of the techniques for your targeted project. By adding optimized and user focused keywords, your company can attract quality leads that are more aligned with your company standards.

Sustainable Growth

While SEO doesn’t produce results quickly or overnight, it can offer opportunities for ongoing growth. It’s one of the most affordable ways to avoid paying for advertisements. It requires time and effort to locate the top SEO results. These SEO tactics, unlike advertisements, are permanent and can produce long-lasting effects for your real estate company. Your website SEO will become more sustainable and cost-effective in the long run.

What Do Construction SEO Services Look Like?

Understanding Your Business and Industry

Real estate or construction come in many different forms. From residential property, commercial property or office, Bungalow or home, to your general handyman and contractor, Real estate covers many different fields. With this in mind, it’s important for your Real estate company to identify what you really need to rank for online. Do people search for “Bungalow” or “Apartment in city”, or “commercial space in city”. You first need to identify who you will be servicing and what you can provide for them. From there, it’s easier for your company to start optimizing your website.

Keywords Research for website

Keyword research is based around the foundation for SEO. The right keywords can get your website in front of the right customers and keyword research provide you with specific search data. Keywords for real estate companies can include things like: 2bhk flat in Madyamgram, Bungalow in Kolkata, Duplex in south Kolkata. These are very specific keywords that describe your project or website, what you can do, and where your business is located. Then inserts those keywords in strategic places within the content of your web page. This would be help your company bring more organic users and leads.

Create Valuable and Informative Content

Once you have your keyword research, it’s time to start working on content that can bring value to your website. This is where you insert your information and keywords to attract users. Keywords and content are the base of your SEO strategy. Your content should tell people about your property details, where you do it, what is the cost, amenities, area and types.

Google also rewards people with strong E-A-T on their websites. E-A-T stands for Expertise, Authoritativeness, and Trust. Create content that helps people understand what you do and not make them more confused. Your company website can be creative by creating tutorials on What is the best area for property investment, or how to select the best properties in Kolkata. Give explainers on how to choose the right real estate company for their project. Show your expertise and authority on your industry. That builds trust with Google and helps your company stand out from your competitors.

High Authority Links

Once you have effective content, you can continue to build on your Off page SEO strategy by building high quality links that help to build your website’s authority. It’s Important for your business to stay active and up-to-date in your industry. There are many methods to generate high quality backlink for websites. Link building is another Important factor in the SEO process for your company.

SEO provides quality leads to your website

Generation of leads and generating leads from SEO are different. SEO ensures that the quality of people who click on your website can be potential clients. This is because it targets people who are already looking for the services that you offer, so users who click through to your website are potential clients or likely to convert and become customers. This in turn saves you money that could be used to reach people who are not interested in the services you offer. If your desire is to attract potential customers to your website, then building SEO is your ultimate answer.

Comprehensive guide to optimizing your Shopify store

Here’s a comprehensive guide to optimizing your Shopify store for better search engine rankings:

Keyword Research: Start by researching keywords that are relevant to your products and target audience. Use tools like Google Keyword Planner to find keywords with high search volume and low competition.

On-page optimization: Make sure your Shopify store is optimized for search engines by including keywords in your page titles, descriptions, and header tags. Use descriptive and keyword-rich product descriptions, and optimize your images by including descriptive file names and alt tags.

Site Structure: Ensure that your Shopify store has a clear and organized site structure with a logical hierarchy of pages. This will make it easier for search engines to crawl and index your site, and improve the user experience for your customers.

URL Structure: Use clear and concise URLs that accurately reflect the content of each page. This will help both search engines and users understand the content and context of each page, improving your site’s visibility and click-through rates.

Mobile Optimization: Make sure your Shopify store is optimized for mobile devices, as Google now uses mobile-first indexing. This means that your mobile site will be the primary version used for indexing and ranking, so it’s important to ensure that your mobile site is fast, accessible, and user-friendly.

Blogging: Start a blog on your Shopify store and publish high-quality, keyword-rich content on a regular basis. This will help attract organic traffic to your site, improve your search engine rankings, and build your brand’s authority.

Backlinks: Build high-quality backlinks from other relevant websites to your Shopify store. This will demonstrate to search engines that your site is valuable and authoritative, and help improve your rankings.

Track your progress: Use tools like Google Analytics to track your Shopify store’s performance and make data-driven decisions to improve your SEO strategy.

By following these best practices, you can improve your Shopify store’s search engine rankings, attract more organic traffic, and ultimately drive more sales for your business.

Ultimate Website Tools for Webmaster

There are so may tools you must be user, but there are some use full and some are not based on website and their performance. We are going to share some tools for website; I hope you have not tested or not used earlier. These are not exactly tools but these are ultimate tools or you can say it’s a technique to find some information about your websites. Generally you can find and it is near to you in your browser or in your keyboard but you are not ware of that.

How to Find the Date When a Web Page was First Published on the Internet

Google Search can show the date when a web page was first published on the Web.

Go to Google search (google.com) and type inurl the type/paste the url
For an Example inurl:https://www.yourwebpage.com
Press the Search button and the URL in your browser address bar would read something like this: https://www.google.com/search?q=inurl:https://www.example.com
Now you can modify or add &as_qdr=y25 in Google search URL at the end
The modified url become like https://www.google.com/search?q=inurl:https://www.yourwebspage.com&as_qdr=y25
This will instruct google to do date base search and bring those pages that have been indexed by the Google bot in the past 25 years.

Search old url sample — Something like this

Top SEO trends of 2020 – powerful and innovative SEO practices

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The rising competition among online businesses makes it more important than ever before to work with smart and efficient SEO services. However, it is not just enough these days to get your website optimized; you should also be abreast with all the latest and advanced SEO methods as they can be of assistance to you when you want to boost your business potential. Companies that offer SEO services must be aware of these methods as they can ensure better online ranking results for their clients.

Here is a look at some powerful and innovative SEO practices you should know about. These practices define the current trends and practices in the world of SEO. We are likely to see them used more and more in 2020 and beyond.

Best SEO practices in 2020?

Voice Search
SEO influencers
Enhanced user experience
Mobile friendly website
Valuable content
Video content

Voice Search

With devices like Google Echo and Amazon Alexa making the best use of voice commands, it is not surprising that voice search is going to transform the sphere of SEO at some point of time. The general clarity and precision of voice based technology have improved greatly over the years and machines can now detect and understand voice commands with much greater accuracy. Since it is naturally easier and more user friendly to just use voice commands to search something instead of typing the whole thing down, it is natural that more people are going to use voice search in the year 2020 and beyond. The search terms associated with voice search will be involving a lot of long tail keywords as they can make it easier for people to try and find the specific thing that they are looking for. Therefore, SEO companies should optimize websites for voice search, long tail keywords and most relevant local SEO results.

SEO influencers

There is going to be an increased usage of SEO influencers in the upcoming months and years. This is because influencers help to drive in more traffic for any kind of website. Industries like fashion, travel and hospitality are likely to make use of a lot of SEO influencers. The general ecommerce industry is also going to be heavily influenced by this trend. Moreover, the influencers always help to convince the target audience that they are being directed to websites that they can rely on. This is definitely going to boost the sales margins for the online businesses. By having greater levels of traffic, online businesses can focus on having more leads that they can convert into sales. However, the use of influencers must be combined with powerful content in order for this strategy to work effectively.

Enhanced user experience

Better user experience is the key to improve ranking in the search engine result pages. Unless a website is able to pack a powerful performance for their users, they are hardly going to spend much time in that website. Hence websites need to find out the factors that prevent them from delivering a better user experience to their target customers and then resolve them as quickly as possible. This can involve increasing the loading speed of the web pages, providing with smooth navigation options, getting rid of any clumsy features and keeping the business site as simple and user friendly as possible.

Mobile search

With more and more people using their smartphones to browse all kinds of online content, it is vitally important that you have your business website optimized for the mobile audience. Unless your website is mobile friendly, you cannot really expect it to have any potential to obtain superior ranking or higher levels of business leads.

Valuable content

There is considerable debate over whether you should have blogs and articles that are substantially long, i.e. about 2000 words or keep them short and crisp. The fact that is larger text contents can actually encourage your target customers to spend more time in your business portal which means that it can improve the online ranking of your website. However, you should focus on creating the most relevant content that can offer value to the visitors. If the visitors think that you have got nothing important to say, they are not going to waste their precious time by going through your long and tedious content. Hence the quality, as well as the relevance of the text content, is the most vital factors when it comes to deciding on the SEO value of the website.

Video content

More companies are going to use videos when it comes to promoting their business or the quality of products and services that they have to offer. It is now a well known fact that videos have a way of attracting audience like nothing else. People love to watch videos that have interesting stories to offer. This helps them to connect with the brand and invest in it. Even Google algorithms love video content and therefore videos are going to be very popular in the coming months and years.

These SEO trends discussed above are going to play an active role in determining the online ranking of websites in the SERPs.

Why digital marketing is important

Have you ever felt that you can achieve more with your business but somehow you don’t get to strike the right chord with your target customers? Then you should definitely invest in some high quality digital marketing solutions that can help you to reach out to your target customers more successfully. Digital marketing is an innovative tool that is used by most businesses these days when they are trying to create a strong presence in the online world. In today’s world, customers do extensive product research online before they choose to buy a specific item. Business owners also know that unless they make use of digital marketing, they will fall behind while trying to attract the attention of the target audience.

Without having the right kind of online presence, it would be difficult for you to deal with the rising competition that you may face in your industry. In these days, every company uses digital marketing services. However, the one that uses the best marketing strategy stands apart from all the rest when it comes to attracting the attention of the buyers. Without having the services of a reputable online marketing company, you won’t be able to do proper market research that will let you know the needs and demands of your targeted buyers. You will also not be able to make important business decisions that will strengthen your position in the market and let you do business for the long haul. It is due to this reason that most business firms choose to use smart end online marketing solutions that will help them to get an edge over their customers.

Currently there are many well known digital marketing companies in India that can offer you efficient marketing solutions which you can use for boosting your ROI. You may have the best quality products in the market, but unless you implement effective marketing techniques to promote them, you won’t be able to reap the financial rewards out of them. Once you start making use of digital marketing services, you will see a marked improvement in your business. You will not only make more money but also have a lot of customers take active interest in what you have to offer. You can then use your market reputation to create new products and offers that your audience will find intriguing and engaging.

To make sure that you have the best returns for your business, it is important that you choose your service provider carefully as a lot would depend on that. A recognized digital marketing company with many years of experience can not only guide you to come up with effective marketing strategies but also implement them carefully so that you see the best results in a short time. From creating custom content for you to optimizing your website with the best keywords, using social media marketing solutions to targeted email marketing, these companies can offer you complete support when you want to enhance your business returns and appeal to customers in a better way.

Future of digital marketing in India

The industry of digital marketing has grown exponentially over the last 10 to 15 years. More people are using smartphones these days than ever before and this has really simplified the way companies use marketing techniques to reach out to their target customers. Even SMEs and local business owners in India are starting to use digital marketing in order to enjoy greater business returns. Under such circumstances, it is safe to say that the future of digital marketing in India is quite bright.

Let’s have a look at how digital marketing has touched the lives of people in India.

Transformation within the traditional marketing practices

Traditionally in India marketing was done by word of mouth or through door to door sales. They also used manual efforts and manpower to promote their goods and services. However, with the advancement of technology, it has now become possible for companies to make use of digital marketing to reach out to maximum number of people in a short time. Digital marketing methods are now used by all kinds of industries to promote their businesses and working on branding techniques. Whether it is real estate or electronic goods, digital marketing has made it possible to secure more numbers of sales within a specific period.

Greater convenience

Unlike traditional forms of marketing which often took a lot of time, effort and money, digital marketing is easy on the pockets and it also takes much less time to generate the same kind of results that would normally be achieved with a 3 month long promotional scheme. The contemporary marketing options offered by digital technology has made it possible for implement new and better promotional strategies that were impossible even 10 years ago. Such benefits have greatly enhanced the demand for digital marketing services among a wide range of business owners.

Digital India initiative by Indian Government and its benefits

Recently the Indian Government under the leadership of Narendra Modi has launched the Digital India initiative which is a move to make every kind of public service in India completely digitalized. This move to make India a digitally empowered society as well as a digital knowledge economy has been encouraged by people by numerous sectors. The direct impact of this is already being felt in the business scene across the various social and economical segments within the country. The government is also planning to implement digital education for people in different parts of the country so that they can also actively take part in this digital transformation.

Reaching out to the global markets

Being a digital society and economy can make it easier for India to reach out to a wider base of customers all over the world. Through various digital platforms like Twitter, FaceBook, Instagram and LinkedIn, companies can easily reach out to audience in all parts of the world. Since social media platforms have an extensive reach, it can make it possible for Indian stores and business owners to connect with buyers all over the globe.

Why SEO generates best leads for your business

Every month, more than hundred billion searches are performed by people all over the world on Google. It is therefore no wonder that investing in an organized SEO campaign can have great results for your business. Among the different types of online marketing strategies that you can try out, SEO is by far one of the most simple and result driven. Effective search engine optimization can not only bring you more traffic but it can also get you more leads which you can then convert to sales. It is therefore no wonder that most companies all over the world prefer to invest in effective SEO solutions.

Effective of SEO in bringing more leads

While there are many other types of online marketing strategies such as PPC marketing, email marketing, social media marketing and affiliate marketing, SEO is considered to be the most effective way to promote a business in general or even let everyone know about a special offer. It is a well known fact that SEO generates faster results and more leads than the other types of marketing methods. The majority of people prefer to do online research before buying any kind of product. It is due to this reason, companies leave no stone unturned to optimize their websites so that they can be at the forefront of business and have an edge over their competitors. Moreover, SEO offers cost effective methods to business owners to promote their products and services.

Here are some of the most effective ways to generate more leads for your business website.

The first thing that you need to do to lead more leads is to optimize your website with the right kinds of keywords. Using the right short tail and long tail keywords is important when you want to attract the target audience through the search engines. It is always a good idea to make use of a single keyword with high search volume than multiple keywords with low search volumes. Since you will be regularly competing with numerous well known brands, it is necessary that you develop your SEO strategy in a manner that can help you to stand out from your competitors.

A very good way to improve your online presence is by making smart use of the long tail keywords. The long tail keywords can be described as keyword phrases that have at least 4 to 5 words in them. By implementing the long tail keywords that are relevant to your brand, business or product, you can easily generate the interest about your company and its products in the minds of your customers. The long tail keywords are specifically well suited for local businesses but can also be used by non-local companies as well. The long tail keywords enable you to keep the searches more specific. This means that by optimizing your site for them, you can have your target customers visiting your website more frequently.

Another important and effective method that you can use to boost your leads is by studying your competition and understanding their motives when they are working on their marketing goals. Learning more from your competition can help you to generate backlinks from reputable sources which can in turn help you to get more traffic and leads. You can also create a high quality backlink database for your company. However, make sure that you only use high quality and legitimate backlinks as otherwise that will do you more harm than good.

You should also focus on creating a website that is designed in a responsive manner. This will automatically generate more visitors for your business site.

How Social Media can Benefit SEO!

SEO is a major business strategy that is used by every business firm these days. Along with it, it is also important to make effective use of social media marketing as that can help in bringing more traffic to the business website.

Both SEO and social media marketing are inbound and organic strategies that effectively focus on enhancing the appeal of a brand and attract visitors naturally. Social media greatly relies on top quality content along with strong and visible brand presence. Therefore the efforts that you implement on SEO methods can truly improve the reach of your social media. It can also help you to boost your search rankings.

Here are some of the most important benefits that you can obtain from social media marketing.

Increasing the followers of your business

The number of followers that you have through your brand’s social media profiles can have a major impact on your SERP rankings. The more are the numbers of likes and followers that you have through sites like FaceBook and Twitter, the greater are your chances of having greater visibility in Google search rankings. Google can easily detect the quality and numbers of your followers. Hence you should focus on building your followers organically instead of buying large numbers of proxy followers. While this means that you need to spend more time in improving your Search Engine Ranking and social media marketing strategies, it can provide you with the fruits at the end of the day. You should try to present your company and brand in a unique and consistent manner.

A good way to do this is to post useful articles, open inquiries, helpful tips and create general discussion items. You can then follow up and initiate discussions with your users simply by engaging them in a direct conversation. Such conversations can lead to direct customer engagements which can help you to build and manage a substantial interactive following. This also paves the way for you to encourage new and potential followers to take an interest in your brand.

Optimizing your posts regularly for searches

It is not only important for you to create top quality and useful content for your followers but you should also optimize your posts. In order to do this, you must have some pre-existing content to start with. Apart from Knowledge Graph entries and news articles, Google loves to have social media updates regularly posted in the SERPs. By optimizing the posts, you can have more numbers of people reading them and taking an interest in what you have to offer.

To achieve the best results, make sure that you use an infographic, a video, or a link to an article as an anchor for your post. Next, as you post the content, frame the foundation with the text that has been optimized for some specific search.

Trying to accumulate more external inbound links

The social media channels are extremely useful when you are looking to have plenty of external websites to link their portals to your content. The more numbers of diverse external links that you have, the greater authority you are going to have as per Google’s recommendations. It is however important that you only have the best of high quality and authoritative content. Unless you do so, you are not going to have anything to attract such links.

The social media mainly serves as a platform for promoting your content. However, it is still important that you have good content to begin with. If your content is unique, useful and of high quality, then the social media channels can serve as networks through which you can have the desired numbers of followers and customers. Make sure that your present your content on the currently existing discussions and threads as it can help your content to generate authority and the enhance potential sources of external links.

Influencing the phenomenon of social sharing

Just like external links, social sharing also contributes to building a brand’s overall authority. For Google and other search engines, any indication of a verifiable external source validating your brand or your content is grounds for a small improvement in domain authority. This means that the more number of people sharing your content, the greater is its validity and importance in the eyes of Google. Likes, favorites, shares, replies as well as retweets lead to developing such increased authority. It has been proven time and again that the finest way of promoting increased social sharing is by appealing to the users directly. Another benefit of sharing is that the more numbers of people is going to share such a type of content across various social media platforms, the greater interest will people take on the content. This will again lead them to share or like the content even more as they spread it to a new audience.

10 reasons small businesses need to use social media

Are you a small business owner who is struggling with competition and trying to find new ways to improve your business returns? Then you should definitely use social media marketing as it can help you to reach out to a large base of customers and develop your brand. You might think that social media marketing is something that is meant for only large business firms but you could not be more wrong. Numerous businesses have already improved their ROI with social media marketing and you can do so as well.

Here are the top 10 reasons as to why should you consider investing in social media marketing.

Helps to enhance brand recognition

With effective social media marketing, you can enjoy the fruits of greater brand recognition within a small span of time. You can make new customers easily and offer better products and services to your existing customers. Social media helps you to reach out to a large base of potential customers rather easily. When you have an active presence in multiple social media sites, it can only lead to further brand recognition and increase brand reliability.

Greater conversion rates

Without accelerating conversion rates, it would be difficult for you to boost the financial returns of your business. Social media marketing helps you to enhance your conversion rates and allows your customers to know the human side of the company behind the brand. This is something that you will need when you are looking to boost brand engagement and confidence. As most buyers these days only communicate with a company through the technical side of their online presence, having a strong social media presence helps you to show your customers that you care for them.

Serves as an excellent channel for lead generation

Lead generation is vital for optimum business results. When you share posts on different social media accounts, it actually helps you to generate more leads for your company. With the right kind of social media marketing, you can have access to old and new customers and even appeal to potential first time customers who may want to try out what your business has to offer.

Enhances search engine ranking and boosts inbound traffic

As you post more amounts of high quality content on social media, your inbound traffic is going to soar even higher. With more traffic you naturally have greater number of conversions. It has also been found that social media marketing can greatly boost rankings in the search engine result pages.

Greater brand loyalty

It is a well known fact that social media marketing can help in enhancing brand loyalty. With social media you can connect with your target audience and help you to make sure that they become loyal followers of your business for many years to come.

Offers fast return on investment

A major reason why many small business owners fails to make their mark while competing with big names is that they find it incredibly difficult to keep up with the high end marketing strategies that are adopted by the large firms. Such marketing methods require a lot of money and not everyone can afford to spend such a hefty sum. However, compared to traditional marketing techniques, social media marketing can be used by practically anyone and it is this that makes it possible for them to have the edge they want against their competitors. Once you open up social media profiles with leading platforms like FaceBook, YouTube, LinkedIn, Twitter and Pinterest, you can find that your business prospects enhances in a short time.

Brings down marketing costs

One of the main reason for you as a small business owner to try out social media marketing is that it can very easily bring down your marketing costs to a great extent. Most of the social media channels allow business owners to make free profiles. You can then hire a digital marketing agency to maintain your profile and post top quality content on a regular basis so that it generates interest among your audience. However, even though maintaining social media profiles incurs a cost, the total expenditure is still much less than what you may need to pay when you use traditional methods of advertising. You can then save a lot of money and put such resources into better use.

Better Audience Insights

When you use social media advertising, you get to directly interact with your current and potential customers on a regular basis. This means that you get to develop a fair idea about their preferences, needs, likes and dislikes, buying tendencies and information on demographics. Such knowledge can come as extremely handy when you are looking to build your business and promote it through social media.

Excellent sharing of information

Social media is a highly aggressive platform when it comes to sharing information. In fact, news about your business can spread like wildfire within just a few hours. This is much better than other advertising methods that may take many weeks for you to get noticed.

It helps in developing connections with other businesses

Social media is a great way to communicate with various industry experts and other business owners. These can help you to get connected with new distributors and also form strategic business partnerships that can be beneficial for your company. It can also help you to come up with new plans and ideas which may help you in generating better business results in the long run.